topic: Conducting Research and User Interviews

Tags research ncit skill/research

Human-Centered Design

The framework we use in this course for problem-solving and product design is called Human-Centered Design (HCD). HCD is a process that starts with the people you’re designing for and ends with new solutions that are tailor-made to suit their needs. It’s all about building a deep empathy with users, generating tons of ideas, building some working prototypes and sharing them with the users. Eventually, you put your new innovative new solution out into the world and try to scale it up.

The first stage of Human-Centered Design starts with gaining a deep understanding of people’s needs. This is sometimes called the Inspiration Phase or the Empathise Stage. Before you start brainstorming ideas for your product, you must first empathise with your user and find out what their needs and desires are. You’ll achieve this through user interviews, observing their behaviour, and doing additional research online.

The following is required reading:

https://drive.google.com/file/d/1sTBU_7QyXRjxLQP-D_Mn9tU6OrNNyspQ/view?usp=sharing

Download the HCD PDF and read pages 30-64 (You can skip the Case Studies)


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