Strategy learners are taught Facebook marketing and apply it in the recruitment department to attract high potential candidates. They can also use digital tools (Canva) to design simple ads.
How learners learn the skill and associated tools:
The theory of Facebook marketing is taught through Facebook’s own website through the following course:
Practice of the skill: Supporting the recruitment manager to set up Facebook marketing campaigns during the organisation’s recruitment drives.
Learners apply the skill in recruitment where they work with the recruitment manager to develop Facebook ads which are the primary source Umuzi applicants.