topic: KM-01-KT01 What is data science?

Learning Outcomes

  • KT0101: Concept
  • KT0102: Definition
  • KT0103: Distinguishing Data Science from Data Engineering
  • KT0104: Differentiating Data Science and Business Intelligence
  • KT0105: Exploring Global Trends and Big Data

KT0101: Concept

What is Data Science?

Data science is an interdisciplinary field that utilizes domain expertise, programming skills, and an understanding of mathematics and statistics to extract actionable insights from data. Data scientists apply algorithms to analyze diverse data types—numbers, text, images, video, and audio—helping to build artificial intelligence (AI) systems that perform tasks typically requiring human intelligence. These AI systems generate insights that analysts and business stakeholders can leverage to drive business value.

The 4 Key Components of a Data Science Project

Understanding the key components of a data science project is crucial for successfully implementing data science in business contexts. Missing any core components can prevent realizing true business value from data science efforts. The four primary components are:

  1. Data Strategy
  2. Data Engineering
  3. Data Analysis and Mathematical Models
  4. Data Visualization and Operationalization

1. Data Strategy

A data strategy defines what data needs to be gathered and why. It connects the data to business goals, ensuring that collected data is relevant and useful. A solid data strategy helps distinguish between mission-critical data, which should be prioritized, and “nice-to-have” data that may not significantly contribute to business objectives. Properly aligning data collection with business goals maximizes its value.

2. Data Engineering

Data engineering focuses on the systems and technologies that enable the gathering, organizing, and analysis of data. It involves building infrastructure, data pipelines, and endpoints to ensure data flows seamlessly through the system. Data engineers are proficient in programming, distributed systems, and utilizing various technologies to solve data challenges. Data engineering is foundational to data science, as without effective data flow, there is no basis for analysis or insights.

3. Data Analysis and Mathematical Models

At the heart of data science lies data analysis and mathematical modeling, where data is processed using mathematical methods or algorithms. This phase applies statistical or computational techniques to derive insights, identify patterns, and make predictions. Advanced computing power, large datasets, and sophisticated algorithms are employed to build models that simulate real-world systems, helping businesses make informed decisions or automate processes.

  • Descriptive Analytics: Extracting insights to understand data or predict future behavior.
  • Predictive Tools: Creating tools or algorithms that automate decision-making or enhance human decision-making capabilities.

Data analysis not only enables predictions but also supports tools that can supplement or replace human tasks, making processes more efficient.

4. Data Visualization and Operationalization

Visualization and operationalization often go hand-in-hand, as data analysis is communicated through visual representations, making complex data understandable to stakeholders. Operationalization ensures that the insights or predictions derived from data science efforts are actionable and integrated into business decisions.

  • Data Visualization: This involves presenting the results of data analysis in a visual format that is intuitive and accessible, considering the context and the users’ needs.
  • Data Operationalization: The application of insights into real-world decisions. This may include human-driven actions (e.g., adjusting resources based on insights) or automated actions (e.g., AI-based diagnostics).

Successful data science projects not only provide insights but also ensure those insights lead to meaningful actions that drive business outcomes.

KT0102: Definition

What is Data Science?

Data science is a multidisciplinary approach to analyzing complex data. It combines fields such as statistics, machine learning, artificial intelligence, and data analysis to extract valuable insights from large datasets. Data scientists leverage a range of tools and techniques to process and analyze data, including web, mobile, sensor, and other sources, to uncover patterns that can guide decision-making.

Data science includes:

  • Data Preparation: Cleansing, aggregating, and manipulating data to make it ready for analysis.
  • Advanced Analytics: Employing sophisticated statistical and machine learning techniques to analyze data.
  • Actionable Insights: Translating analytical results into insights that drive business strategies and operational improvements.

In essence, data science empowers organizations to leverage their data for greater business success.

KT0103: Differentiation between Data Science and Data Engineering

Here’s a summary of the key points from the content provided on data science, data engineering, and business intelligence:

1. Data Science vs. Data Engineering:

  • Data Science: Focuses on cleaning and analyzing data, answering business questions, and providing metrics to solve problems. Data scientists are expected to work with a broad skill set to predict future trends and conditions, using predictive and prescriptive analysis.
  • Data Engineering: Focuses on building, testing, and maintaining data pipelines and infrastructure. Data engineers ensure that data is efficiently processed, stored, and made accessible for analysis.

Pros and Cons:

  • Data Science: The training is broad, allowing for versatility, but it may lack deep expertise in the engineering side of things.
  • Data Engineering: Individuals with a background in computer science may find it easier to enter the field without needing an advanced degree, but this role is more focused on system architecture and maintenance.

Career Outlook: Both fields have strong demand, but the rise of data teams (comprising both data scientists and data engineers) is growing. Data engineers will see an increased need due to the move to cloud computing and the complexity of managing large datasets.

2. Data Science vs. Business Intelligence (BI):

  • Business Intelligence (BI): Involves performing descriptive analysis to support decision-making. BI tools facilitate the sharing of data and the generation of reports for business units.
  • Data Science: Goes beyond the present to predict future trends using advanced analytics (e.g., predictive and prescriptive analysis).

Differences:

  • Analysis: BI focuses on past data (descriptive), while data science focuses on predicting future trends (predictive and prescriptive).
  • Scope: BI is broader and supports any business unit, while data science focuses on specific hypotheses or problems.
  • Data Integration: BI uses ETL (Extract, Transform, Load) while data science typically uses ELT (Extract, Load, Transform), which is better suited for the needs of predictive analysis.
  • Skills: BI is associated with business analysts and users, while data science requires a deep understanding of statistical modeling and machine learning techniques.

Collaboration: Both fields complement each other, as BI helps understand what has happened, while data science predicts what will happen. Together, they provide actionable insights for strategic decision-making.

3. Cloud and the Future:

  • Cloud Technology: The use of cloud computing has revolutionized both data science and BI by providing scalable resources, fast processing, and data democratization.
  • Future Trends: Cloud providers, like Microsoft and Amazon, are developing AI-enhanced hardware and software to improve real-time analysis and support advanced data-driven decision-making.

This outline shows that while data science and BI have different focuses, they are complementary. Data engineering, on the other hand, is essential for enabling effective data science through robust infrastructure.

Difference Between Data Science with BI (Business Intelligence)

Parameters Business Intelligence Data Science
Perception Looking Backward Looking Forward
Data Sources Structured Data. Mostly SQL, but some time Data Warehouse Structured and Unstructured data. Like logs, SQL, NoSQL, or text
Approach Statistics & Visualization Statistics, Machine Learning, and Graph
Emphasis Past & Present Analysis & Neuro-linguistic Programming
Tools Pentaho. Microsoft BI, QlikView, R, TensorFlow

What is Trend Analysis in Big Data?

Trend analysis involves identifying patterns within data, interpreting these patterns, and making predictions based on historical data. How effectively you analyze and interpret these data trends is crucial for optimizing strategies, such as marketing campaigns, and making data-driven predictions that can significantly impact future outcomes.

What Is Data Analysis?

Data analysis is the systematic process of collecting, modeling, and analyzing data to extract actionable insights that inform decision-making. The specific methods and techniques used for analysis vary depending on the industry, objectives, and the nature of the investigation. Whether you’re conducting exploratory analysis or performing predictive modeling, data analysis plays a central role in turning raw data into valuable business intelligence.

Defining Big Data

What Exactly Is Big Data?

Big data refers to extremely large, complex data sets that contain greater variety and arrive at an increasing velocity. This phenomenon is commonly referred to as the “Three Vs” of big data: Volume, Variety, and Velocity. In simpler terms, big data involves vast amounts of data that are too complex or voluminous for traditional data processing tools to manage. However, despite the challenges, these large datasets hold immense potential to solve business problems and offer insights that were previously beyond reach. By leveraging big data, businesses can gain insights into customer behavior, optimize operations, predict trends, and make more informed decisions that could drive success in ways traditional data couldn’t.


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